A great recipe always starts from scratch—and the same can be said for Tru Fru’s vibrant new home in downtown Salt Lake City. Once occupied by a law firm, the space was completely demolished, providing a clean slate for the brand’s bold vision to take shape. Now located in the 170 S Main Tower, the office boasts sweeping 360-degree views of downtown and the surrounding Wasatch and Oquirrh Mountain Ranges. Inside, the design is alive with energy: radiused light fixtures complement a curved glass staircase, while rounded glass office fronts offer openness and visibility. Staying “Tru” to form, the brand’s signature colors are splashed throughout—from walls and ceilings to columns and even fruit-stenciled floors. Meeting rooms pay tribute to the company’s roots, each named after a fruit integral to Tru Fru’s growth, complete with custom wall coverings that celebrate those ingredients. Operable walls allow for flexible configurations, and lush greenery throughout the space brings even more vitality to this already dynamic environment.